No personal data in the tag

When they go off-script, we help get them home.

Wayback ID smart pet ID tags connect a finder to the recovery information you choose to share — giving your pet a simple, secure way back to you.

Scan the tag

Every tag carries a short code that opens your pet's recovery page. Nothing personal is printed on the tag itself.

See the recovery profile

The finder sees your pet's photo, safety notes, and the contact options you choose to make available.

Help them get home

You control what a finder sees and can update the recovery information whenever you need to.

Ready when it matters

Activation is simple and secure. Each new tag ships with a separate activation code that's never printed on the public-facing tag — so only the owner can claim it.

Order an early tag